Campaign webpage for a new product
Pepper Content was evolving from a marketplace for hiring content writers into a full fledged platform offering digital marketing products, including an AI writing assistant, SEO and campaign analytics tools, and an AI-powered word processor.
To build visibility for these new offerings, the company launched a series of marketing campaigns, this webpage being one of them. I collaborated closely with the product marketing team and the founders to design it.
Challenges
One of the main challenges was aligning on the content, narrative, and tone of voice, since this campaign represented a new direction for the company and required several rounds of discussion.
At the same time, Pepper was in the midst of redefining its visual language, with many guidelines still in progress. To move forward, I took some bargains on the look and feel of the webpage.
The campaign webpage is no longer live. However, click here for the mockup
Updated in Dec 2024
Updated in Dec 2024
Challenges
One of the main challenges was aligning on the content, narrative, and tone of voice, since this campaign represented a new direction for the company and required several rounds of discussion.
At the same time, Pepper was in the midst of redefining its visual language, with many guidelines still in progress. To move forward, I took some bargains on the look and feel of the webpage.
Campaign Webpage for Pepper Content
Campaign webpage for a new product
Campaign webpage for a new product
Pepper Content was transitioning from an online marketplace to hire content writers to a platform that offered a suite of digital marketing products such as an AI writing assistant, SEO and campaign analytics tools, an AI-based online word processor, and so on.
They were running several marketing campaigns to increase the visibility of the new products, and this webpage was one of them. On this, I collaborated closely with the product marketing team and the founders.
Some difficulties encountered during the project included the fact that, because this was a new direction for the company, it took several conversations to agree on the content, narrative, and tone of voice.
Pepper was also in the process of changing their visual language, and as several guidelines were still being finalised, I took some bargains on the look and feel of the webpage.
Pepper Content was evolving from a marketplace for hiring content writers into a full fledged platform offering digital marketing products, including an AI writing assistant, SEO and campaign analytics tools, and an AI-powered word processor.
To build visibility for these new offerings, the company launched a series of marketing campaigns, this webpage being one of them. I collaborated closely with the product marketing team and the founders to design it.
Pepper Content was evolving from a marketplace for hiring content writers into a full fledged platform offering digital marketing products, including an AI writing assistant, SEO and campaign analytics tools, and an AI-powered word processor.
To build visibility for these new offerings, the company launched a series of marketing campaigns, this webpage being one of them. I collaborated closely with the product marketing team and the founders to design it.
The campaign webpage is no longer live.
However, click here for the mockup.
The campaign webpage is no longer live. However, click here for the mockup.
Updated in Dec 2024
Updated in Dec 2024
Challenges
Some difficulties encountered during the project included the fact that because this was a new direction for the company, it took several conversations to agree on the content, narrative, and tone of voice for the page.
Pepper was also in the process of changing their visual language, and as several guidelines were still being finalised, I took some bargains on the look and feel of the webpage.
One of the main challenges was aligning on the content, narrative, and tone of voice, since this campaign represented a new direction for the company and required several rounds of discussion.
At the same time, Pepper was in the midst of redefining its visual language, with many guidelines still in progress. To move forward, I took some bargains on the look and feel of the webpage.
One of the main challenges was aligning on the content, narrative, and tone of voice, since this campaign represented a new direction for the company and required several rounds of discussion.
At the same time, Pepper was in the midst of redefining its visual language, with many guidelines still in progress. To move forward, I took some bargains on the look and feel of the webpage.