Adding delight to Setu
and Pepper Content's products

Onboarding

Designed for Pepper Content's login screens.

Dashboard screen to join Pepper Content. Dark blue illustration on left half of the screen of an inkpot, quill and paper, with a customer testimonial in the center.
Dashboard screen to join Pepper Content. Dark blue illustration on left half of the screen of an inkpot, quill and paper, with a customer testimonial in the center.
Two grey and khaki icons, of a mobile phone and a rocketship.
Two grey and khaki icons, of a mobile phone and a rocketship.
Dashboard screen with illustration of floating paper sheets, and icons of a mobile phone and rocketship.
Dashboard screen with illustration of floating paper sheets, and icons of a mobile phone and rocketship.

Explorations for a project with HDFC bank, who were Setu's customers.

A blue-toned illustration featuring a woman holding bank notes, surrounded by illustrations of money-related items.
A blue-toned illustration featuring a woman holding bank notes, surrounded by illustrations of money-related items.
Illustration of a woman putting large banknotes into a giant terracotta piggy bank, with a stack of large coins at its base.
Illustration of a woman putting large banknotes into a giant terracotta piggy bank, with a stack of large coins at its base.

Empty states

Various empty state spot illustrations, designed for Pepper Content's dashboard.

An illustrated clip board in greyscale, with a quill, symbolizing an empty page.
An illustrated clip board in greyscale, with a quill, symbolizing an empty page.
Illustration of a computer screen with a magnifying glass over it, symbolizing search.
Illustration of a computer screen with a magnifying glass over it, symbolizing search.
An illustrated book in greyscale, featuring a torn page and a feather, symbolizing a missing page. #PageNotFound
An illustrated book in greyscale, featuring a torn page and a feather, symbolizing a missing page. #PageNotFound

India illustrations

Illustrations that were part of an open source illustration pack, which we'd explored as a side project at Setu.

A set of five illustrations, each depicting characters engaged in some aspect of shopping or e-commerce.
A set of five illustrations, each depicting characters engaged in some aspect of shopping or e-commerce.

Achievement or completion states

Success screen explorations for Simpl.

App screen of Simpl, with an illustration of a blue circle with a check mark, sitting inside a festive sweet box, symbolizing payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting inside a festive sweet box, symbolizing payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting on top of bank notes, and surrounded by coins, clouds and birds. It symbolizes payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting on top of bank notes, and surrounded by coins, clouds and birds. It symbolizes payment completion or success.

Spot illustration for Pepper's email, depicting the user's project has gone live.

Gmail inbox with an email from Pepper Content that says "Your project is live", with an illustration of a computer screen with a green check mark inside, tied to two balloons.
Gmail inbox with an email from Pepper Content that says "Your project is live", with an illustration of a computer screen with a green check mark inside, tied to two balloons.

Part of a project for Pepper Content to gamify creators’ experience on Pepper's platform. These badges were designed to be shared by creators on their social media handles, as recognition of their progress.

A whimsical sticker of a wand casting a spell on a bottle of red ink, with the words "spell binding savant".
A whimsical sticker of a wand casting a spell on a bottle of red ink, with the words "spell binding savant".
A whimsical sticker of a medal with a star in its center, surrounded by feathers with the words "vigilant veteran".
A whimsical sticker of a medal with a star in its center, surrounded by feathers with the words "vigilant veteran".
Flat illustration of a trophy, with a blue check mark in the center.
Flat illustration of a trophy, with a blue check mark in the center.

Trophy where I’ve incorporated the quill from Pepper Content's logo into the design.

Onboarding

Designed for Pepper Content's login screens.

Dashboard screen to join Pepper Content. Dark blue illustration on left half of the screen of an inkpot, quill and paper, with a customer testimonial in the center.
Two grey and khaki icons, of a mobile phone and a rocketship.
Dashboard screen with illustration of floating paper sheets, and icons of a mobile phone and rocketship.

Explorations for a project with HDFC bank, who were Setu's customers.

A blue-toned illustration featuring a woman holding bank notes, surrounded by illustrations of money-related items.
Illustration of a woman putting large banknotes into a giant terracotta piggy bank, with a stack of large coins at its base.

Achievement or completion states

Success screen explorations for Simpl.

App screen of Simpl, with an illustration of a blue circle with a check mark, sitting inside a festive sweet box, symbolizing payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting on top of bank notes, and surrounded by coins, clouds and birds. It symbolizes payment completion or success.

Spot illustration for Pepper's email, depicting the user's project has gone live.

Gmail inbox with an email from Pepper Content that says "Your project is live", with an illustration of a computer screen with a green check mark inside, tied to two balloons.

Part of a project for Pepper Content to gamify creators’ experience on Pepper's platform. These badges were designed to be shared by creators on their social media handles, as recognition of their progress.

A whimsical sticker of a wand casting a spell on a bottle of red ink, with the words "spell binding savant".
A whimsical sticker of a medal with a star in its center, surrounded by feathers with the words "vigilant veteran".
Flat illustration of a trophy, with a blue check mark in the center.

Trophy where I’ve incorporated the quill from Pepper Content's logo into the design.

Empty states

Various empty state spot illustrations, designed for Pepper Content's dashboard.

An illustrated clip board in greyscale, with a quill, symbolizing an empty page.
Illustration of a computer screen with a magnifying glass over it, symbolizing search.
An illustrated book in greyscale, featuring a torn page and a feather, symbolizing a missing page. #PageNotFound

India illustrations

Illustrations that were part of an open source illustration pack, which we'd explored as a side project at Setu.

A set of five illustrations, each depicting characters engaged in some aspect of shopping or e-commerce.

Updated in Dec 2024

Updated in Dec 2024

Product Illustrations

Adding delight to Setu
and Pepper Content's products

Adding delight to Setu and Pepper Content's products

Achievement or completion states

Explorations for Simpl.

Success screen explorations for Simpl.

Success screen explorations for Simpl.

App screen of Simpl, with an illustration of a blue circle with a check mark, sitting inside a festive sweet box, symbolizing payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting inside a festive sweet box, symbolizing payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting inside a festive sweet box, symbolizing payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting on top of bank notes, and surrounded by coins, clouds and birds. It symbolizes payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting on top of bank notes, and surrounded by coins, clouds and birds. It symbolizes payment completion or success.
App screen of Simpl, with an illustration of a blue circle with a check mark, sitting on top of bank notes, and surrounded by coins, clouds and birds. It symbolizes payment completion or success.

Part of a project for Pepper Content, to gamify creators’ experience on their platform. These badges are meant to be shared by creators on their social media platforms.

Part of a project for Pepper Content to gamify creators’ experience on Pepper's platform. These badges were designed to be shared by creators on their social media handles, as recognition of their progress.

Part of a project for Pepper Content to gamify creators’ experience on Pepper's platform. These badges were designed to be shared by creators on their social media handles, as recognition of their progress.

A whimsical sticker of a wand casting a spell on a bottle of red ink, with the words "spell binding savant".
A whimsical sticker of a wand casting a spell on a bottle of red ink, with the words "spell binding savant".
A whimsical sticker of a wand casting a spell on a bottle of red ink, with the words "spell binding savant".
A whimsical sticker of a medal with a star in its center, surrounded by feathers with the words "vigilant veteran".
A whimsical sticker of a medal with a star in its center, surrounded by feathers with the words "vigilant veteran".
A whimsical sticker of a medal with a star in its center, surrounded by feathers with the words "vigilant veteran".
Flat illustration of a trophy, with a blue check mark in the center.
Flat illustration of a trophy, with a blue check mark in the center.
Flat illustration of a trophy, with a blue check mark in the center.

Trophy where I’ve incorporated Pepper’s quill into the design.

Trophy where I’ve incorporated the quill from Pepper Content's logo into the design.

Trophy where I’ve incorporated the quill from Pepper Content's logo into the design.

Illustration for an emailer.

Spot illustration for Pepper's email, depicting the user's project has gone live.

Spot illustration for Pepper's email, depicting the user's project has gone live.

Illustration of a computer screen with a green check mark inside, tied to two balloons.
Illustration of a computer screen with a green check mark inside, tied to two balloons.
Illustration of a computer screen with a green check mark inside, tied to two balloons.
Gmail inbox with an email from Pepper Content that says "Your project is live", with an illustration of a computer screen with a green check mark inside, tied to two balloons.
Gmail inbox with an email from Pepper Content that says "Your project is live", with an illustration of a computer screen with a green check mark inside, tied to two balloons.
Gmail inbox with an email from Pepper Content that says "Your project is live", with an illustration of a computer screen with a green check mark inside, tied to two balloons.

Empty states

Illustration of a computer screen with a magnifying glass over it, symbolizing search.
Illustration of a computer screen with a magnifying glass over it, symbolizing search.
Illustration of a computer screen with a magnifying glass over it, symbolizing search.
An illustrated clip board in greyscale, with a quill, symbolizing an empty page.
An illustrated clip board in greyscale, with a quill, symbolizing an empty page.
An illustrated clip board in greyscale, with a quill, symbolizing an empty page.
An illustrated book in greyscale, featuring a torn page and a feather, symbolizing a missing page. #PageNotFound
An illustrated book in greyscale, featuring a torn page and a feather, symbolizing a missing page. #PageNotFound
An illustrated book in greyscale, featuring a torn page and a feather, symbolizing a missing page. #PageNotFound

Various empty state spot illustrations, designed for Pepper Content's dashboard.

Various empty state spot illustrations, designed for Pepper Content's dashboard.

Various empty state spot illustrations, designed for Pepper Content's dashboard.

Illustration pack

India illustrations

India illustrations

These are part of an open source India illustration pack we had experimented with creating at Setu.

Illustrations that were part of an open source illustration pack, which we'd explored as a side project at Setu.

Illustrations that were part of an open source illustration pack, which we'd explored as a side project at Setu.

A set of five illustrations, each depicting characters engaged in some aspect of shopping or e-commerce.
A set of five illustrations, each depicting characters engaged in some aspect of shopping or e-commerce.
A set of five illustrations, each depicting characters engaged in some aspect of shopping or e-commerce.

Onboarding

Designed for Pepper Content.

Designed for Pepper Content's login screens.

Designed for Pepper Content's login screens.

Dashboard screen to join Pepper Content. Dark blue illustration on left half of the screen of an inkpot, quill and paper, with a customer testimonial in the center.
Dashboard screen to join Pepper Content. Dark blue illustration on left half of the screen of an inkpot, quill and paper, with a customer testimonial in the center.
Dashboard screen to join Pepper Content. Dark blue illustration on left half of the screen of an inkpot, quill and paper, with a customer testimonial in the center.
Two grey and khaki icons, of a mobile phone and a rocketship.
Two grey and khaki icons, of a mobile phone and a rocketship.
Two grey and khaki icons, of a mobile phone and a rocketship.
Dashboard screen with illustration of floating paper sheets, and icons of a mobile phone and rocketship.
Dashboard screen with illustration of floating paper sheets, and icons of a mobile phone and rocketship.
Dashboard screen with illustration of floating paper sheets, and icons of a mobile phone and rocketship.

Style explorations for HDFC bank, who were a client of Setu.

Explorations for a project with HDFC bank, who were Setu's customers.

Explorations for a project with HDFC bank, who were Setu's customers.

A blue-toned illustration featuring a woman holding bank notes, surrounded by illustrations of money-related items.
A blue-toned illustration featuring a woman holding bank notes, surrounded by illustrations of money-related items.
A blue-toned illustration featuring a woman holding bank notes, surrounded by illustrations of money-related items.
Illustration of a woman putting large banknotes into a giant terracotta piggy bank, with a stack of large coins at its base.
Illustration of a woman putting large banknotes into a giant terracotta piggy bank, with a stack of large coins at its base.
Illustration of a woman putting large banknotes into a giant terracotta piggy bank, with a stack of large coins at its base.

Made in 2023

Updated in Dec 2024

Updated in Dec 2024